In this mini-course you get…

• Expert know-how on the most effective way to incorporate tagging and segmentation into your email list 
• The naming conventions and strategies we've used to help our clients get higher open, click-through, and conversion rates through the power of targeted marketing (and targeted marketing starts with tags!)
• The peace of mind that comes with knowing the right people are getting the right information at the right time. 

You also get...

• The how’s and why’s of creating a great tagging strategy for your email list,
• How to document your strategy and structure so that anyone on your team can easily use it, and
• The AOT Tag Tracker so you always know exactly what each tag does and how it gets applied so you can track down anomalies, and make sweeping changes without forgetting anything